Mooi PR

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Mooi PR



Mooi PR loves fashion, beauty and lifestyle brands. We can reach your target audience and build a relationship with them. Mooi PR is creative and up-front about what we can achieve for you. We always offer our full commitment and remain clearly focussed from the concept phase until results are achieved through media coverage.

Our work is our passion. At Mooi PR, we are always ready to act, we are proactive, we never miss an opportunity and we guarantee to take a personal tailored approach to every individual brand while always maintaining a solid strategic basis.

Mooi PR can improve your image and increase brand awareness. We use maximum media coverage as a trigger to engage the consumer. Curious to find out how Mooi PR can generate high-quality publicity for a brand? We would love to get the opportunity to tell you how we turn a PR strategy into a concrete PR plan.

What we do

What we do

Mooi PR creates rumour around brands. Our widespread personal media network of journalists, (chief) editors, stylists, bloggers, celebrities and socialites is one of the unique strengths that our customers can benefit from. But Mooi PR always looks further than the standard channels and methods. We do of course write press releases. Even more important for us is to make your brand the talk of the town and to boost your sales.

Offline Services

  • Media days
  • Showroom presentations & product lending activities
  • Press releases
  • Editorial visits
  • Press events & press trips
  • Interviews
  • Joint promotions & reader campaigns
  • Media buying
  • Blogger events
  • Corporate PR
  • Instore events
  • Guerilla PR
  • Fashion shows
  • Store openings
  • Cross-media concepts
  • Image bank
  • Celebrity dressing
  • Digital clipping service

Case Studies

Mooi PR organises events, shows and store openings especially for the press or consumers. We always put together an original concept and seek for spectacular locations. Click on the case studies to see examples of our work.

Online PR

Online PR

Mooi PR can also launch brands online. We can put together strategic social media campaigns and online PR campaigns, we know where to find your target audience, how we can reach them and how to get things moving. Mooi PR can produce content that your target audience loves to read. Because we know which social networks, communities, blogs and websites people use, we know exactly how to draw attention to a brand in all the right places and create a buzz.  

Online Services

  •           Online analysis
  •           Online press office
  •           Community management
  •           Fashion, beauty & lifestyle content
  •           Digital press releases
  •           Social media
  •           Online visibility
  •           Online monitoring
  •           Online partners
  •           Webshop PR



Journalists and stylists visit our showroom on a daily basis. At Mooi PR, everyone is welcome and to feel at home. Everything that we do revolves around providing a service and coming up with creative ideas together. Our doors are always open. We like to present the collections from our brands in real life and also online. Add this page to your favourites to keep up-to-date with the hot new items in our showroom. Want to reserve items directly? Contact us: 020 60 60 773 or



Fashion & Lifestyle

  • Balmain Watches
  • Hunkemöller
  • Mi Moneda
  • Nuna
  • Silhouette Eyewear
  • Swarovski


  • Babor
  • Boots
  • Carolina Herrera
  • Cinq Mondes
  • Clinique
  • Etos
  • Filorga
  • Keune
  • L’Occitane
  • Make Up Academy (MUA)
  • Nina Ricci
  • No7
  • O.P.I
  • Paco Rabanne
  • Prada
  • Salon B
  • Sans Soucis
  • Sensai Kanebo
  • SOAP Treatment Store
  • Undone by The Insiders
  • Valentino

Projects & Events

  • Danie Bles Styling
  • Dutch Polo Masters
  • Emporio Armani
  • Holland Casino Speel met Stijl Award
  • Jackie Best Dressed Award
  • JFK Greatest Man Award
  • Philips Haircare

Press Area

Press Area

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